TOWA

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Closed 12:00 PM - 02:30 PM , 05:00 PM - 10:00 PM See Hours
Local 36 W 26th St, New York, NY 10010, United States Local +1 6463-516-258
Wheree.com
Founded in (year), TOWA is a well-established (industry) brand known for its (list key features, products, or services). With a strong commitment to (core values or mission), TOWA has garnered a loyal following of customers who appreciate its high-quality offerings and dedication to customer satisfaction. The brand's (unique selling point) sets it apart from competitors, making it a preferred choice for individuals in search of (specific benefits or solutions). TOWA's reputation for excellence has been built upon years of experience and a passion for delivering top-notch (products or services). As a leading player in the (industry), TOWA continues to innovate and evolve, ensuring that it remains at the forefront of the market.

Amenities and More


  • Dine-in
  • Takeaway
  • Credit cards
  • NFC mobile payments
  • Wheelchair-accessible car park
  • Lunch
  • Dinner reservations recommended

Reviews

4.8/5
8 reviews
5 stars
4 stars
3 stars
2 stars
1 stars
Becky VanDen Bosch
Becky vanden bosch
March 22, 2024
The vibes, service and quality is unmatched for the price. I love how clean the place is and how high quality the food is. I thought the first few sushi pieces were a little fishy and could’ve been fresher but other than that I had no complaints.
Jeff Middlestead
Jeff middlestead
March 22, 2024
TOWA in New York is a culinary gem that artfully combines traditional Japanese flavors with modern innovation. From the moment you enter, the stylish and welcoming ambiance sets the stage for a remarkable dining experience. The menu at TOWA is a celebration of authenticity, offering a diverse array of dishes that showcase the rich tapestry of Japanese cuisine. What sets TOWA apart is its commitment to using high-quality, seasonal ingredients, ensuring each dish is a culinary masterpiece. From expertly crafted sushi to flavorful hot dishes, the menu caters to a spectrum of tastes, making it a destination for both seasoned enthusiasts and newcomers to Japanese gastronomy. The attentive and knowledgeable staff at TOWA enhances the overall dining adventure, providing impeccable service and insights into the menu. Whether you're seated at the sushi bar or enjoying the contemporary dining area, TOWA stands out as a haven for those seeking an immersive and authentic journey through the flavors of Japan. In the vibrant culinary landscape of New York, TOWA remains a distinguished destination, inviting patrons to savor the artistry and excellence of Japanese culinary traditions.
Chris Torres
Chris torres
March 22, 2024
Really Enjoyed our OMAKASE counter dinner. What a great experience. Everything was so fresh and delicious. Thank you Chef! Service was excellent! We had our reservation at 5:30 pm, after 6 pm restaurant got packed and busy, it felt a bit crowded for a small place like that, that's why only 4 stars for the atmosphere, everything else was excellent! 5 stars! Will be definitely back.
Vicente Lopez
Vicente lopez
March 22, 2024
Thought the tasting menu was pretty good value. Ingredients used also felt high quality for the price. They have a wide variety of choices and not just limited to sushi or a single type of washoku. You can also feel that the staff try hard, even though service was slightly unpolished.. My friend who lives nearby says the quality is quite consistent and easy to get a seat here, so it's worth it to come back on a monthly basis.
David Francis
David francis
March 22, 2024
TLDR: Towa is an awesome choice for modern Japanese dining, both an omakase and an elevated izakaya concept in one. Personally - I prefer the tables as opposed to the sushi counter. Don't forget to try the truffle croquette, the prosciutto maki or the yaki gani. We've tried every Hand Hospitality concept at this point, Towa became one of our favorites this year. We've done both a la carte and omakase, we prefer the former. For the omakase, it's a fair price point with some cooked dishes in between the nigiri courses. I would recommend the omakase for someone graduating from the more budget tastings into the mid-tier price range. If you're accustomed to the $200+ sushi-yas, you might be a bit underwhelmed. For me, the a la carte menu is something I find myself craving every couple of weeks. Towa is something like an izakaya that also happens to have omakase in the front. The team is great, especially the GM Natsuki and our favorite server Dana. The menu is broken up into various sections based on the style of dish it is. There are small plates, fried stuff, rice pots, noodles, sushi, etc. For the smaller plates, the truffle croquette is our favorite. A fluffy pillow of potato puree breaded in panko and topped with shaved black truffles. It's the grown up version of all those croquettes you ate when you were younger. It's rich, it's luxurious, it's strangely light on the palette as you eat through it. The wagyu tataki is a good choice too. On our most recent visit, we tried the monkfish tatsuta-age. So unique. Plump seasoned nuggets of monkfish with a very light batter and a squeeze of lemon to balance it out. Very unique. During the winter they also have a winter yellowtail shabu shabu. This truly caught my eye. The dashi broth is brought hot on top of a flame, there are some chrysanthemum greens, julienned carrots and thinly-sliced mushrooms to place in the soup. Sashimi-grade slices of winter yellowtail you can poach quickly in the broth. It's wonderfully fatty, the dashi is piping hot and it's perfect for the cold days lately. The sushi is good and there is a separate a la carte menu for the nigiri. The prices are fair but the nigiri is also on the smaller side. At $10 for a seared wagyu piece though, you can't really complain. The prosciutto maki is both unique and tasty. The outer slice of prosciutto is salty, the capers are briny, the dill and shiso flower lend this freshness of herb with a bit of sweetness from the crab and a creaminess of the avocado. It's a lot going on but it all works well together. Unfortunately my shrimp mazemen is no longer on the menu but the duck soba is excellent. The dashi is flavorful, the noodles are bouncy and the slices of duck are cooked to perfection. Our favorite dish on the menu though is the yaki gani. Period. Pieces of king grab are grilled in the shell and they're served with a side of miso sauce made with the crab innards. The meat is roasty, the sauce is rich and although it is pricey at $42; each bite your mouth will be filled with happiness. Don't leave without getting that hojicha panna cotta. The perfect accompaniment to the complimentary hot tea. PS - If you're into sake, the GM doubles as a sake somm.
Mark Brown
Mark brown
March 22, 2024
It was a very average experience for me, and at this price point, there are many more options. We chose the omakase. When we arrived a bit earlier than our reservation time, we found that the first dish was already prepared and ready to be served as soon as we sat down. I didn't specifically request to watch the preparation of this dish, but having it completed and waiting in front of the chef before we even arrived was not a comfortable experience for the customer, I believe. The sake I ordered was poured and taken out in the back without bottle. You can't see if it's real or not. Aside from the sashimi, the dishes, such as the hand roll shown in the picture, were made from fairly ordinary ingredients. Unlike in most omakase sessions, there was no ask for your preference on the portion size of sushi rice. The chef only told us the name of the fish throughout. The final dessert, ice cream, didn't even have a choice of flavors and was very extremely sweet. It was overly frozen, tasting more like a slush than ice cream or gelato. After finishing, the staff didn't ask how it was and just handed us a menu with additional items we could order. Perhaps it would be better to offer this after asking. The whole process felt very hurried, commercial, and ordinary to me.
David Romeo
David romeo
March 22, 2024
Our appetizer of the unami tomato with dashi jelly, chia seeds, and passionfruit was interesting. I wouldn’t get it again, but there was a certain delicacy that came with a beautifully marinated tomato that I can appreciate. We had a seasonal sashimi and the tuna was extraordinary. I genuinely thought it to be raw beef at first glace. It was a master chef at work and I was transported to the quality of raw fish much like when I visited Japan. The melt in your mouth flavor that fills a foodie with bliss. I enjoyed the fish collar and seasonal mushroom donabe (it had a slow simmering broth). They were both abundant with flavor. I wasn’t particularly fond of the Ika Shumai since these dumplings were a little too chewy on the outside. My favorite by far was the cold dipping udon noodle. I had never tried anything of the sort. But the beautiful almost ritualistic way of mixing the fresh ingredients into the dipping broth and then dipping a mouthful of noodle made the experience much more enjoyable. The texture of the udon was perfect: firm, chewy, and silky smooth. The decor of the restaurant was the perfect rendering of modern Japanese fine dining. Simple, wooden, and light.
Ben Kirby
Ben kirby
March 22, 2024
Well, we tasted the Fall tasting menu at this esteemed Japanese establishment (recommended by friends). The bad news is, nothing is good. There's no rhyme or reason to the serving order — bouncing between hot and cold, and then there was this salty persimmon and pomegranate jelly before the main course. The wagyu was good quality but completely smothered in too much bean paste sauce. And the sashimi, while fresh, was lost in an ocean of salt. For the reader's reference, we're not the sort who can't handle savory food. On the contrary, we are all for rich flavors. However, all the dishes lacked balance, starting from the appetizer, which was overwhelmingly sour and salty. The mashed potatoes were not salty, but they lacked the aroma of potatoes, and the truffle slices seemed to exist in their own realm, adding no value to the dish, though I understand their purpose was to elevate the dish's prestige. The sashimi's soy sauce was saltier than the Dead Sea, defying all my prior understanding of sashimi. When our feedback reached the waiter, we were informed that this special soy sauce was concocted with dashi and other ingredients, offering a unique taste. Sounds like they think the saltiness is normal. Based on my shallow understanding, sashimi is often paired with low-sodium soy sauce enhanced with dashi or other seafood elements, to highlight the quality of fish. The miso soup was the only normal item, identical to the miso soup you can find in any Japanese restaurant. The good news is, tomorrow is the last day of the fall tasting menu. God bless.

Location

36 W 26th St, New York, NY 10010, United States

Hours

  • Monday
    05:00 PM - 09:30 PM
  • Tuesday
    05:00 PM - 09:30 PM
  • Wednesday
    05:00 PM - 09:30 PM
  • Thursday
    05:00 PM - 09:30 PM
  • Friday
    05:00 PM - 10:00 PM
  • Saturday
    12:00 PM - 02:30 PM
    05:00 PM - 10:00 PM
  • Sunday
    12:00 PM - 02:30 PM
    05:00 PM - 09:30 PM

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